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Copywriting FAQs
Dina Giolitto
One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own...

Copywriting for the Non-English-Speaking Audience
Amrit Hallan
The power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for...

Copywriting Is Not One-Size-Fits-All
Karon Thackston
I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way. “Karon, I want you to write the sales letter for my site....

Copywriting Makeover: It’s Not About YOU, It’s About THEM
Karon Thackston
by Karon Thackston © 2003 http://www.copywritingcourse.com I’ve always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make...

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2
Karon Thackston
When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Finding...

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
Karon Thackston
One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my...

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
Karon Thackston
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous...

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
Karon Thackston
by Karon Thackston © 2005 http://www.copywritingcourse.com When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your...



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